New York, NY – July 22, 2025 – Show.gg, a platform revolutionizing branded experiences through live-streaming creators, is excited to announce a strategic partnership with AdParlor, a performance-focused influencer and paid media agency. This collaboration brings together two leaders in social and influencer marketing, offering brands a holistic solution that unites authentic creator engagement with a full-funnel media strategy.
With AdParlor’s proven expertise in driving measurable results across digital platforms and Show.gg’s cutting-edge live activation technology, clients will benefit from dynamic campaigns that connect with Gen Z audiences in real time—on the platforms where they’re most engaged.
“AdParlor brings deep knowledge in creator-led paid media campaigns across TikTok, Instagram, and YouTube, delivering performance at scale,” said Shay Karpeles, CEO of Show.gg. “We specialize in live creator activations on Twitch—where brands can tap into culture as it unfolds. Together, we offer brands an end‑to‑end creator marketing solution – combining immersive live activations with high‑impact, pre‑approved content.”
Key benefits of this partnership include:
- Expanded access to paid media expertise across platforms like TikTok, Instagram, YouTube, and CTV
- Pre-approved creator content that complements live experiences and extends campaign reach
- Deep analytics and optimization support to drive conversions and measure impact
- A unified solution that bridges creator authenticity with media precision
Together, AdParlor and Show.gg are building solutions that meet the moment: where influence happens live, and outcomes are built on performance. The collaboration is effective immediately, and both companies are excited to offer this joint solution that drives engagement, conversions, and long-term brand growth.
About Show.gg
Show.gg is a platform that empowers brands to engage audiences through immersive, non-intrusive advertising during real-time live-streams. Focused on authenticity and reach, Show.gg connects marketers with high-performing creators across Twitch and other streaming platforms to deliver culturally relevant experiences backed by advanced targeting tools. Learn more at www.show.gg.
About AdParlor
AdParlor is a performance-focused creator and digital marketing agency, uniquely positioned at the intersection of influencer marketing and media buying expertise. The agency helps brands scale performance across paid social, search, video, and CTV, pairing deep platform knowledge with a creative-first approach to drive results across the entire marketing funnel. Learn more at https://adparlor.com.
Contact
Shay Karpeles
Chief Executive Officer
shay@show.gg
show.gg