---
title: What are CPA and CPC?
description: "CPA is a professional term that means “Cost Per Action”; in other words, this is the payment you will receive for every \"Action\" your viewers perform. An action can be a click on an ad (and then it is called…"
url: "https://show.gg/knowledge-base/what-is-cpa/"
updated: "2022-09-14"
category: Payments
tags:
  - CPA
  - CPC
---

# What are CPA and CPC?

CPA is a professional term that means “Cost Per Action”; in other words, this is the payment you will receive for every "Action" your viewers perform.

An action can be a click on an ad (and then it is called CPC - cost per click), downloading an app, registering for a service, making a purchase, etc.

You'll see the action's exact definition in the ad's brief on the opportunities page.