---
title: How to add transparency to creatives
description: "For ads to have transparency over the content, you'll need to encode them with [VP9](https://www.webmproject.org/vp9/) and include an Alpha Channel. Here are some settings for you to use in several encoders: ## Adobe Media Encoder - Source Range: Entire Composition…"
url: "https://show.gg/knowledge-base/how-to-add-transparency-to-creatives/"
updated: "2023-10-25"
category: Advertisers
---

# How to add transparency to creatives

For ads to have transparency over the content, you'll need to encode them with [VP9](https://www.webmproject.org/vp9/) and include an Alpha Channel.

Here are some settings for you to use in several encoders:

## Adobe Media Encoder

- Source Range: Entire Composition (from beginning to end of the video)
- Format: WebM
- Preset: Custom
- Give it an output name and a location to save the file.
- Export Video: Yes
- Export Audio: Not necessary
- Image Settings: Match Souce (this means the export will measure the same as your video does)
- Codec Settings:
- Codec: VP9
- Method: Variable Bitrate
- Bitrate: Any number that gives you an Estimated File Size of 9MB or less
- 2-Pass Encoding: Not Necessary
- Include Alpha Channel: Yes (to see this option, you'll have to have installed the [.WebM plugin](https://exchange.adobe.com/apps/cc/11631/webm))
- Use Maximum Render Quality: Yes

## Adobe Premiere

- Give it a File Name and Location to save
- Preset: Custom
- Format: WebM
- Video:
- Image Settings: Match Source
- Codec Settings:
- Codec: VP9
- Method: Variable Bitrate
- Bitrate: Any number that gives you an Estimated File Size of 9MB or less
- 2-Pass Encoding: Not Necessary
- Include Alpha Channel: Yes
- Use Maximum Render Quality: Yes
- Audio: Not Necessary