---
title: Creative Specifications
description: "Prerequisites: - All creatives should have [transparency](http://show.gg/knowledge-base/how-to-add-transparency-to-creatives/). - Text on a transparent background must be outlined with contrasting color (for example, white text should be outlined with black). - Size should be less than 8MB. - The length should be…"
url: "https://show.gg/knowledge-base/creative-specifications/"
updated: "2023-10-25"
category: Advertisers
---

# Creative Specifications

Prerequisites:

- All creatives should have [transparency](http://show.gg/knowledge-base/how-to-add-transparency-to-creatives/).
- Text on a transparent background must be outlined with contrasting color (for example, white text should be outlined with black).
- Size should be less than 8MB.
- The length should be less than 10 minutes.

## Customized ad ("Skit" / "Immersive")

Description:
Our most flexible ad with animation and transparent background can include the product, copywriting, etc.

Length: up to 3 minutes

Sizing: 

1. The ad should not cover more than a quarter of the stream's size measured from its corners ('quartile') for more than a second.
2. The ad should not cover more than 30% of the quartile for longer than 2 minutes.

[Example](https://www.youtube.com/watch?v=obIrxfc2tcg&list=PLa0d_J354gzSH0Ak5wki4XaJtlY65f30x)

## Template ad ("Logo ad")

Description:
A recognizable character will be used as a hook to catch the viewers' attention and present your animated/static logo and/or copywriting.

Length: up to 3 minutes

Sizing for the logo/copywriting: 

1. Width: up to 300 pixels
2. Height: up to 270 pixels
3. Aspect ratio: unlimited

[Example](https://www.youtube.com/watch?v=7h91Ar7DQZ0&list=PLa0d_J354gzQ5h510bYcl8cYdbFks_sSy&index=4)

## Video ad

Description:
Your own produced video enters and exits the stream with an effect and is optionally surrounded by a frame.
Video must be muted; text should linger long enough to read easily.
Show can provide the editing for the video, the effects, and the frame.

Length: up to 10 minutes

Sizing: 

1. Width: up to 480
2. Height: up to 270 pixels
3. Aspect ratio: unlimited

[Example](https://www.youtube.com/watch?v=I1DDiaZrxnU&list=PLa0d_J354gzQ5h510bYcl8cYdbFks_sSy&index=27)