CASE STUDY
Scuf Gaming Campaign
Higher Conversion rate
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Return on Ads Spend
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Content creators
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The Story
SCUF gaming is a global innovator and creator of high-performance gaming controllers, providing superior accessories and customized gaming controllers for console and PC.
Scuf chose SHOW for this campaign and generated significant targeted leads for the company
Reaching US based Gamers in order to increase sales
The Goal
The Solution
We designed a campaign led by content creators broadcasting live on the Twitch platform, a leading platform for live streamers. We used intelligent AI-based technology in order to target a relevant audience according to the client's goals. Show's studio created a non-intrusive advert in collaboration with Scuf.
The SCUF Gaming campaign ran during summer 2023, and was effective in connecting with potential audiences in a target market. Having assessed campaign performance, SCUF Gaming reported the following results:
- 2.76X ROAS Compared to the same campaign with competitors
- 763% ROAS
- 168 creators Content who chose to promote the campaign