CASE STUDY
Scuf Gaming Campaign
Click Through Rate
0
%
Return on Ads Spend
x
0
Content creators
>
0
The Story
Since 2010, Playtika has been a pioneer in the games industry.
They were among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms.
Playtika chose SHOW for their new game 1v1.LOL and generated significant player growth during this campaign
Reaching US based Gamers in order to increase player base
The Goal
The Solution
We designed a campaign led by content creators playing Playtika's game 1v1.LOL and inviting their audience to participate and play against them during their live stream.
Another part of the campaign included gamers playing other PC and console games from the same genre and promoting practicing their skills on-the-go by playing 1v1.LOL on their mobile.
Playtika's campaign ran during summer 2023, and was effective in increasing the game's player base. Having assessed campaign performance, Playtika reported the following results:
The Results
- Over x100 return on ad spend.
- 4.2% click through rate.
- >440 content creators who chose to promote the campaign